Level 1

'Fashion Marketing', Janet Bohdanowisz and Liz Clamp, Routledge

'Mastering Fashion Styling', Jo Dingeman, Palgrave

'Mastering Fashion Buying and Merchandising', Tim Jackson and David Shaw, Palgrave

'Study Skills Handbook', Stella Cottrell, Macmillan Study Guides, 1999

'You Can Find Inspiration in Everything', Paul Smith, Thames & Hudson, 2003

'Paperwork - The potential of paper in graphic design', Phaidon, 1993 

'Windows - The art of retail display', Mary Portas, Thames & Hudson, 1999

'Smile i-D - fashion & style - the best from 20years of i-D', Terry Jones, Taschen, 2001 

'Structural package designs - templates & CD rom', Pepin Press, 2003 - available from staff

'Display & Publicity - templates & CD rom', Pepin Press, 2002 - available from staff

Level 2

'Fashion Brands - branding style from Armani to Zara', Mark Tungate, Kogan Page, 2005 

'Cool brandleaders 2002 - an insight into Britain's coolest brands', Marcel Knob, Superbrands, 2002

'Cool brandleaders 2003 - an insight into Britain's coolest brands', Marcel Knob, Superbrands, 2003

'Tank - best of tank magazine 1998-2000' Masoud Glosorkhi & Andreas Laeufer, Thames & Hudson, 2002

'Inside Magazines - independant pop culture magazines', Patrik Anderson, Thames & Hudson, 2002

 

Level 3

'Marketing Week' - available online through library or remote access ATHENS password required

'Campaign' - available online through library or remote access ATHENS password required

'Net mode - web fashion now', Laird Borrelli, Thames & Hudson, 2002