Scroll down for course information regarding BA (Hons) Fashion Promotion with Styling.
International Fashion Institute
School of Creative and Performing Arts
University of Central Lancashire, Preston, PR1 2HE
telephone 01772 201201
email cenquiries@uclan.ac.uk
web www.uclan.ac.uk or http://www.fashionpromotion.co.uk/
BA(Hons) Fashion Promotion
Over recent years the BA(Hons) Fashion Promotion course at the University of Central Lancashire has gained an excellent reputation throughout the fashion industry for producing innovative, creative and professional graduates. Our graduates have procured positions with companies such as Adidas, Exposure PR, Diesel, Nike, Reebok, Microzine, Estee Lauder, The Future Laboratory, WGSN.com, Jo Malone, River Island and Sony Playstation to name a few.
SPECIAL FEATURES
The Fashion Promotion course has been running for over 16 years and was the first one of its kind in the country. We are the only fashion promotion course to have an industrial placement which gives our students a head start when entering the industry as a graduate. The course is structured over a four year period of study with a six month placement taken in the third year. The placements provide the students with vital experience for their final year’s work and future career prospects. The range of choice in work experience covers areas of trend prediction, styling, public relations, marketing, promotion, visual merchandising, fashion media and journalism. The opportunities are exciting and varied and placements have been taken both nationally and internationally.
Regular shows and exhibitions are an important aspect of the Fashion Department where the fashion courses join forces at venues such as Graduate Fashion Week, Clothes Show Live and here at the University for Arts Week. Our Fashion Promotion students have also been successful in winning prestigious awards such as Graduate Fashion Week’s Creative Fashion Marketing and Accessories awards and Student Adshel Design awards.
STUDY MODE
This is a four-year, full time BA(Hons) Fashion Promotion degree.
COURSE CONTENT
Year One
Year One introduces students to the field of Fashion Promotion and its role throughout the fashion and fashion related industry. Projects involve visual and market research, creating promotional literature, trend and colour analysis and developing skills in computer graphics and photography. Complementary modules make up half of the programme of study in the first year in Fashion Retail and Public Relations; the latter being delivered by the Department of Journalism & Applied Communication. Other modules come from areas within historical and sociological studies which provide a context for fashion together with an elective of the individual’s choice of subject.
Year Two
This year students study the fashion promotion industry in greater depth, covering areas such as PR, styling, buying, fashion journalism and promotional campaigns for various types of companies. ‘Live’ projects set by visiting professionals from established companies give students the opportunity of working within industrial related briefs which add to their portfolio of work. Preparation for placement runs throughout this year covering CV writing, interview techniques, Q&A sessions with 4th year students about their experiences of being out on placement and adapting your portfolio for interviews. Complementary studies in Design History continue with an elective being offered at this stage.
Year Three
Year Three involves a minimum of six months full time placement in one or more fashion related companies. The positions within these companies vary from showroom assistant, graphics designer, visual merchandiser, stylist, assistant events manager to photographer’s assistant. Your placements are monitored by the Industrial Placement Tutor who will be in regular contact with you and the company. Successful students can find themselves being employed for a year and becoming a valuable member of the team.
Year Four
Year Four encourages students to work in a self sufficient manner throughout a series of highly individual projects, both for inclusion in personal portfolios and for national and international competitions. The final project asks students to design and create a promotional campaign of their choice, with an in depth creative fashion marketing report to support their project.
LEARNING ENVIRONMENT
The Victoria Building houses purpose-built studios and workshops for the needs of Promotion students, including photographic studios, audio visual and computer imaging facilities. The Faculty of Design and Technology has further computer facilities available to Art and Design students. The Fashion Promotion course operates in close proximity to Fashion Design and to other Art and Design degree courses in Fine Art, Graphics, 3D Design and the Combined Honours programme.
Information for UCAS application form BA(Hons) Fashion Promotion. Four year full-time degree with sandwich placement
◗ Institution code name: CLANC
◗ Institution code: C30
◗ Course code: WJ2K (Route A) and EJ2K (Route B)
◗ Campus site: Main
◗ Short form of course: BA/FashP University of Central Lancashire Preston PR1 2HE, Lancashire, United Kingdom
Entry requirements
The University’s minimum standard entry requirements for degree level study is a 12 unit profile, made up from one of the following:
◗ At least two A2 level subjects including: One A2 level subject plus one single award Advanced VCE One double or two single award(s) Advanced VCE
Applicants for BA(Hons) Fashion Promotion will be required to attend for interview with a portfolio of their work.
Applicants must be able to demonstrate at interview their commitment and enthusiasm for fashion, through a portfolio of art work and their response to questions posed. Artwork should contain evidence of ability in drawing, photography, creative computer work, general design, use of colour and media and provide some examples of fashion related design. Sketch and notebooks should also be presented to demonstrate awareness and interest in developments in contemporary fashion.
Other acceptable qualifications include:
◗ Scottish Certificate of Higher Education Higher Grade passes
◗ Irish Leaving Certificate Higher Grade
◗ International Baccalaureate
◗ BTEC National Certificate/Diploma
◗ Kite marked Access
Course Applications from people with relevant work or life experience and/or non standard qualifications are welcome. If you have not studied recently you may need to take an Access programme. Contact Enquiry Management for details (01772) 892400. Visit the UCAS website at www.ucas.ac.uk for other entry qualifications and the course profile.
THE COURSE AT A GLANCE
Year 1 Subject area: Introduction to Fashion Promotion (C) Fashion Promotion in Context (C) Fashion Retail Management (C) Introduction to PR & Media within the Fashion Industry (C) Introduction to Design & Culture (C) Elective of your choice and Design students and the University’s Library has a well resourced Art and Design section and a specialist librarian. Year 2 Subject area: Development of Fashion Promotion Campaigns (C) Fashion Promotion in Practice (Industry Initiated Projects) (C) Dress Style & Communication (C) Elective of your choice
Year 3 Subject area: Industrial Placement Year (C)
Year 4 Subject area: Fashion Promotion Portfolio (C) Fashion Promotion Final Campaign (C) Creative Marketing Report (C) Fashion, Culture & Identity (C) We currently do not offer part-time routes.
ASSESSMENT
Each module comprises of a series of projects or assignments. The course is continually assessed throughout and at the end of each semester. This can take the form of individual presentations or verbal critiques, group assessment work or seminar presentations: a portfolio of work is presented at the end of each course module which is then individually assessed. The final course module in Year Four requires students to present a creative and innovative promotional campaign which will be presented on a static stand for assessment. Your portfolio of work will also be submitted with a range of further promotional and product development work.
CAREERS
One of the benefits of the industrial placement is that some of our students are offered jobs after graduation with the company.
We asked a few ex-students about their experience of the course at Preston: Gary Aspden is Global Head of Non-Athletic Promotion at Adidas. Gary has returned to the University on several occasions as a visiting lecturer, setting “live” projects for second and fourth year students and has also employed students as part of their industrial placement. “The course gives an overview of lots of different areas within Fashion Promotion (photography, journalism, graphic design etc.) The whole academic experience (as well as the year spent working out in industry) that I gained at UCLan has proved invaluable in my role at Adidas. It’s a great course that requires a lot of self motivation from the individual”.
Jo Tutchener-Fox, Head of Communications at Estee Lauder - “The industrial placement was an excellent way of introducing me to the fashion and PR industry. It provided me with important skills and contacts that resulted in me being offered a position with a top PR agency after graduation.”
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International Fashion Institute
School of Creative and Performing Arts
Course Title: BA (Hons) Fashion Promotion with Styling
INTRODUCTION
Over the last 16 years the BA (Hons) Fashion Promotion area at the
SPECIAL FEATURES
Regular shows and exhibitions are an important aspect of the Fashion Department where the Fashion Design and Fashion Promotion areas join forces at venues such as Graduate Fashion Week, Clothes Show Live and here at the University for Art and Design Week. Fashion Promotion students have also been successful in winning prestigious awards such as Graduate Fashion Week’s Brand Development, Packaging Design, Creative Marketing and Accessory awards, RSA, Student Adshel Design and London Photographic awards. ‘Live’ briefs allow students the opportunity to work with external companies or on specific ‘live’ events throughout the course.
STUDY MODE
This is a three-year, full time BA (Hons) Fashion Promotion with Styling degree.
COURSE CONTENT
Year One
Year One introduces students to the field of Fashion Promotion and its role throughout the fashion and fashion related industry. Projects involve visual and market research, introduction to styling, creating promotional literature, trend and colour analysis and developing skills in computer graphics and photography. Complementary modules make up half of the programme of study in the first year and include Introduction to PR and the Media delivered by the Department of Journalism & Applied Communication, and Design History delivered by historical and sociological studies which provide a context for fashion. In addition an elective of the individual’s choice of subject is taken during this year. During the first year and part way through the second, Fashion Promotion and Fashion Promotion with Styling students study together.
Year Two
This year students study the fashion promotion industry in greater depth and develop campaigns for fashion. Year Two will also enable the student to explore fashion imagery by examining the contribution it has made to the contemporary fashion system. Greater emphasis is placed on collaborative work both internally and externally with their peers and professional contacts in industry. Students will be also expected to source appropriate materials for styling work and build contacts which will enhance their ability to create fashion imagery. Complementary studies in Design History continue with an elective being offered at this stage. Throughout years two and three students have the opportunity to attend presentations given by visiting professional people from various areas of the fashion promotion industry.
Year Three
In Year Three the Fashion Promotion with Styling modules will incorporate projects that will cover various aspects of market research, commercial and editorial styling and trend and colour forecasting. Each student will be encouraged to develop their work on an individual level, interpreting the project to maximise their own skills, talents, interests etc, which will ultimately achieve a creative, focused portfolio or ‘book’ of images. This body of work will be supported by a personal theoretical investigation in the student’s chosen area. Show Production will allow you to develop further practical skills in fashion event planning and management. Students are also encouraged to develop their entrepreneurial skills through a business module. In order to exhibit your final portfolio to its best advantage, final year students will be expected to present portfolios along with their peer group in an exhibition. This exhibition will be part of the University’s Art and Design Week where all art and design courses show their work to external examiners, university executives, family, friends and the general public.
LEARNING ENVIRONMENT
The
ASSESSMENT
Each module comprises of a series of projects or assignments. The course is continually assessed at the end of each semester. This can take the form of individual presentations or verbal criticisms, group assessment work or seminar presentations. The nature of the subject means that students will study the practical and theoretical elements of styling in the context of fashion promotion at each level. The final course module in Year Three requires students to present a professional ‘book’ which will be presented for assessment. Your portfolio of work will also be submitted with a range of research and development work. In the final year students will promote themselves to industry through a personal promotional campaign.
CAREERS
This type of degree enables you to enter the Fashion Promotion industry as freelance stylists within the Editorial, Advertising and Catalogue sectors; as Fashion Show Producers, Art Directors or as Personal Stylists. As this course teaches styling in the context of promotion, students can also gain employment in PR, Events Management, Trend and Forecasting and other promotion related fields. Students on this course are encouraged to build contacts within the fashion promotion industry which will further their career opportunities.
THE FOLLOWING INFORMATION RELATES TO BOTH COURSES:
STUDENTS WITH DISABILITIES/ LEARNING DIFFICULTIES
The University is concerned to provide an educational experience of the highest quality for students with disabilities/learning difficulties. We strongly recommend you contact us before applying to find out if we can offer you the support you need. We are always pleased to hear from those enquiring about or applying to the University. Tel: 01772 892593 (telephone/text phone) for advice.
INTERNATIONAL APPLICATIONS
We welcome applications from international students for full-time study and the application procedure previously described should be used. Forms and literature on studying in the United Kingdom are available from the British Council offices or British Embassies throughout the world. You can also find lots of information about living and studying in the UK on the British Council’s website www.educationuk.org
MONEY MATTERS
UK full-time students accepted on this course can apply to their Local Education Authority for financial assistance towards tuition fees. Students from non-UK EU countries may apply for assistance to the Department for Education and Skills (DfES). The DfES advice line is: +44 (0)1325 391199 Application forms will be issued automatically by UCAS to EU students holding an offer of a place of study. Special tuition fees apply for other overseas students. Details of current fees are available from: Enquiry Management, University of Central Lancashire, Preston, PR1 2HE
HOW TO APPLY THROUGH UCAS
Prospective full-time students should apply via the Universities and Colleges Admissions Service (UCAS). Details and application forms are available from careers departments in colleges or schools or directly from: UCAS, Rosehill, New Barn Lane, Cheltenham, Gloucestershire, GL52 3LZ United Kingdom Tel: +44 (0)870 112 2200 email: app.req@ucas.ac.uk
CONTACT DETAILS
Should you have any problems obtaining information or application forms please contact Enquiry Management at: Tel. +44 (0) 1772 892400 Fax. +44 (0) 1772 894959 Email: cenquiries@uclan.ac.uk For further details contact: Department of Art & Fashion University of Central Lancashire Preston PR1 2HE Tel: 01772 893959 Fax: 01772 892921 Admissions Office University of Central Lancashire Preston PR1 2HE United Kingdom Email Aadmissions@uclan.ac.uk
MORE INFORMATION
Visit the following websites for information about the City of Preston, student life, and the University:
Campus Tours Department Open Days are held on Wednesdays in February and usually include a tour of the campus. However, if you are unable to attend an Applicant Day or would like to visit the University independently, you are welcome to join one of our regular Campus Tours, held weekly on Wednesdays at 2.00pm. Contact: Advancement Services on 01772 201201 or book online at www.uclan.ac.uk/opendays (Make sure you click through to Campus Tours in the first paragraph).
HEAR IT FROM A STUDENT
If you would like a student who is currently studying on this course to contact you, you can email the University’s Students’ Union at sueducation@uclan.ac.uk. They will endeavour to find a course representative to get in touch by email or phone as soon as possible.
3828/06/06 (This information is correct at the time of going to press but may be subject to change).